Description

WP Tracking Codes lets you add the main tracking and advertising codes to your WordPress site from a single settings screen — no theme editing, no separate plugin for each platform.

Features

Google Tag Manager — container code in <head> and after <body>
Google Analytics 4 — global site tag (gtag.js)
Google Ads Remarketing — global site tag for remarketing/conversion tracking
Facebook Pixel — base pixel code, including the noscript fallback
Google Merchant Customer Reviews (WooCommerce) — opt-in survey on the order confirmation page

What this plugin does not do

WP Tracking Codes only inserts the base tracking snippets above — it does not push ecommerce events or a dataLayer (add to cart, purchase, etc.) to GTM/GA4. For ecommerce event tracking on WooCommerce, check out Datalayer for WooCommerce, a dedicated plugin from the same developer.

Requirements

Works on any WordPress site. WooCommerce is only required for the Google Merchant Customer Reviews feature.

Captures d’écran

Installation

Upload the plugin files to the /wp-content/plugins/wp-tracking-codes directory, or install the plugin through the WordPress plugins screen directly.
Activate the plugin through the ‘Plugins’ screen in WordPress.
Go to Settings WP Tracking Codes and paste in your tracking IDs.

FAQ

Does this plugin track WooCommerce events (add to cart, purchase, etc.)?

No. WP Tracking Codes only inserts the base/global tracking codes for each platform. For ecommerce event tracking (dataLayer, GA4/GTM enhanced ecommerce), use Datalayer for WooCommerce.

Do I need WooCommerce to use this plugin?

No. Google Tag Manager, GA4, Google Ads Remarketing and Facebook Pixel work on any WordPress site. WooCommerce is only required for the Google Merchant Customer Reviews feature.

What is needed to use this plugin?

WordPress 5.2 or higher and PHP 7.4 or higher.

What is the plugin license?

This plugin is released under a GPL license.

Avis

xcs85 2 mars 2020

Very simple and useful!

anemosfilak 23 octobre 2019

Very Cool, Simple, fast, usefull i like it

tomeek76 17 octobre 2018

The plugin work wery well

Heitor_tito 3 septembre 2016

Muito Bom

Lire les 4 avis

Contributeurs & développeurs

« Wp Tracking Codes » est un logiciel libre. Les personnes suivantes ont contribué à cette extension.

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Le développement vous intéresse ?

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Journal

1.10.0 – 2026-07-29

Remove: DataLayer Google Tag Manager for WooCommerce (legacy Universal Analytics « Standard Ecommerce » format, discontinued since UA sunset).
Cleanup: Removed unused code left over from previous versions.
Support: Support -> WP 7.0, WC 10.9.0

1.9.3 – 2024-10-29

Support: Support -> WP 6.6.2 WC 9.9.3

1.9.2 – 2024-03-27

Support: Support -> WP 6.4.3 WC 8.7.0

1.9.1 – 2024-03-27

Update: Contributors and short description

1.9.0 – 2024-03-27

Fix: PHP deprecated function options page
Support: Support -> WP 6.4.3 WC 8.7.0

1.8.0 – 2023-11-07

New: Google Analytics 4 global tag
New: Google ADS global tag
Update: Remove Google Analytics UA support
Update: HPOS and Checkout Blocks compatibility
Support: Support -> WP 6.3 WC 8.0.3

1.7.0 – 2021-09-22

Version 1.7.0 Update global Google Analytics tag gtag.js

1.6.0 – 2021-06-01

Version 1.6.0 Update Version WordPress support, minimum version Requires at least now 5.2.0, internationalization pt-br, security fixes

1.5.0 – 2021-01-05

Version 1.5.0 Google Analytics 4 global tag

1.4.1 – 2020-04-27

Version 1.4.0 Google Merchant Customer update if error

1.4.0 – 2020-04-27

Version 1.4.0 Google Merchant Customer Reviews for WooCommerce

1.3.3 – 2020-03-20

Version 1.3.3 DataLayer Standard Google Tag Manager update plugin svn

1.3.2 – 2020-03-20

Version 1.3.2 DataLayer Standard Google Tag Manager update plugin

1.3.1 – 2020-03-20

Version 1.3.1 DataLayer Standard Google Tag Manager include bug resolved

1.3.0 – 2020-02-21

Version 1.3.0 Support DataLayer Standard Google Tag Manager for Woocommerce

1.2.0 – 2019-06-26

Version 1.2.0 WordPress 5.0 compatibility

1.1.0 – 2018-05-01

Version 1.1.0 GTM Validity

1.0.4 – 2018-02-18

Version 1.0.4 Stable

1.0.3 – 2018-02-19

Google Tag Support W3C Validation

1.0.2 – 2016-10-25

Insert Screenshot and Reviews

1.0.1 – 2016-10-25

Include Tag Manager and Link Help Me

1.0 – 2016-07-04

First Version