Server-Side Tracking via GTM for GA4, Meta CAPI & Google Ads

Description

Track eCommerce Events Reliably on All Browsers and Devices

Browser-side scripts can be blocked or restricted, resulting in gaps in conversion data. This plugin delivers server‑side tracking for WooCommerce through Google Tag Manager – no custom code required.

It transmits privacy‑compliant data from your server to:

• Google Analytics 4 (GA4)
• Meta Pixel with Facebook Conversion API
• Google Ads (Enhanced Conversions supported)
• TikTok, Snapchat, and Pinterest

How It Works

WooCommerce events, such as product view, add-to-cart, checkout, and purchase, are collected client-side, forwarded to a GTM server container, and sent to the selected platforms using first-party cookies. A custom loader keeps tracking active when browser scripts are blocked.

Setup in Minutes

A guided wizard generates ready‑made GTM templates – enter your container IDs and start tracking.

Reviews

“All‑in‑One solution with exceptional support. Integration is seamless and the team is responsive.”
— @tizianokappa (Read full review)

Benefits

• Reduce data loss from ad‑blockers and privacy‑focused browsers by routing events server‑side.
• Maintain attribution accuracy across GA4, Google Ads, and Meta by using first‑party cookies.
• Improve compliance with privacy regulations by limiting third‑party scripts.
• Lower client‑side script load, contributing to better Core Web Vitals and site speed scores.
• Provide multi‑channel event data (Google, Meta, TikTok, Snapchat, Pinterest) from a single GTM configuration.

Free Features

• Server‑side tracking via Google Tag Manager web and server containers
• Automatic WooCommerce eCommerce events (pageview, addtocart, checkout, purchase)
• Support for GA4, Google Ads (including Enhanced Conversions), Meta Pixel +CAPI, TikTok, Snapchat and Pinterest
• First‑party cookie extension for browsers that limit third‑party cookies (Safari/iOS)
• Custom loader to continue tracking when ad‑blockers are active
• Includes 300,000 server hits (lifetime) on the free plan
• GA4 eCommerce reports available inside WordPress (free tier)
• No‑code setup wizard with GTM container templates

Premium Features

Upgrade to the Premium Plan (US $499 / year) for additional capacity and hands‑on help. See full pricing details.

• Higher server‑hit quota for high‑traffic stores
• Expert configuration assistance for server‑side GTM and conversion APIs
• Priority support with responses within 24 hours — contact support@conversios.io or WhatsApp +91 72848 54854
• GA4 general reports and Google Ads reports (premium only)
• Enhanced Conversions for Google Ads — contact support@conversios.io or WhatsApp +91 72848 54854

Integrations

• Google Analytics 4 (GA4)
• Google Tag Manager (web and server containers)
• Google Ads (Conversions & Enhanced Conversions)
• Meta Pixel & Conversion API
• TikTok Pixel & Events API
• Snapchat Pixel and Conversion API

Support

For assistance:
– Email – support@conversios.io
– WhatsApp – +91 72848 54854
– Documentation – Help Center

Privacy Policy

You can view our detailed privacy policy here.

Third-Party Services

Google APIs – authentication and data exchange.
Terms | Privacy

Google Tag Manager – tag management.
Terms | Privacy

Google Analytics – traffic and event reporting.
Terms | Privacy

Tatvic API – supplementary plugin functionality.
Privacy