Plugin Directory

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.


Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manual installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

After activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.


For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.


12 juillet 2024 1 reply
Site kit just stopped working on my site and after uninstalling and reinstalling, reseting, etc it just always makes me go through the setup, punts me back to the admin panel, and when I visit the plugin page agian, it’s back to « Set up site kit ». I haven’t changed anything about my website and I’m using a default theme, I haven’t changed anything in the path.
2 juillet 2024 1 reply
After a recent update, my website went offline. After disabling and reactivating astep-by-step enabling all plugins, the problem appeared to be with this one. Since I there are alternative ways to monitor my website’s performance I was happy to say goodbye to this one. Once such a plugin gets in the way of the performance itself, there is no option. Bye-bye Google!
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  • Added events tracking to the conversion tracking toggle. See #8894.
  • Add support for Easy Digital Downloads « add to cart » event in Analytics enhanced tracking. See #8801.
  • Add conversion events tracking for the Ninja Forms plugin. See #8799.
  • Add foundation for new Reader Revenue Manager feature (PHP). See #8785.
  • Add the Subscribe with Google PHP client library. See #8783.
  • Ensure that Audiences are listed in the correct order, both in the Audience Tiles Widget and the Selection Panel. See #8519.
  • Add support for pivot reports from Analytics to improve report request efficiency. See #8484.
  • Update Analytics and AdSense modules to check the linked status as soon as one of these modules is connected. See #8463.
  • Add a fallback mechanism to obtain user count for Site Kit audiences in the partial data state. See #8160.
  • Show a notice in the Audience Selection Panel when it’s opened with a single audience in the selection. See #8159.
  • Add a CTA banner in the audiences widget area to reconnect Analytics if disconnected. See #8156.
  • Show an Audience Tile in a zero-data state, and allow it to be temporarily hidden. See #8143.
  • Update audiences widget area to show multiple notices in sequence. See #8139.
  • Navigate to the OAuth flow as needed when setting up Audience Segmentation from the Setup CTA Banner. See #8132.
  • Update the url parameter used in creating a new AdSense account not to contain subdomain information. See #8124.
  • Update the Google Tag Mismatch notification to persist until a user dismisses it. See #6819.
  • Add error boundary to widgets to prevent errors in an individual widget from crashing the entire dashboard. See #6695.


  • Fix the problem with sticky header when the admin menu tooltip is shown. See #8764.
  • Fix Analytics data inconsistency for Arabic language pages. See #8184.

See changelog for all versions.